the perfume group
   
  Perfumes, which generally consist of water, alcohol and essence oils, are classified as follows with respect to their essence contents:

PERFUME: No water content, essence content: 15 % or higher.
EAU DE PERFUME: Essence content: 15-18 %.
EAU DE TOILETTE: Essence content : 4-8 %.
AFTERSHAVE AND COLOGNE : Essence content:
3-5 %. 70° alcohol content.

 
  the deodorant group
   
  The classification with the deodorant group is as follows:

DEODORANT: No water content, 95 0 alcohol content. Antibacterial and prevents perspiration odors. Essence content: 2-5 %. Effective for 24 hours.
DEO STICK: Antiperspirant, essence content: 1-2 %.
DEO ROLL-ON: Antiperspirant and prevents perspiration. Essence content: 1-1.5 %.

  general information on scents
   
  NOTES ON SCENTS.
Essence oils consist of various synthetic and natural raw materials with different molecular weights.
Scents sensed at high notes are the raw materials with the lightest molecular weights.

Top Note : Scents sensed within the first 10-15 minutes after the spraying.
Middle Note : Scents sensed within the first 15 minutes - 1 hour after the spraying.
Base Note : Scents sensed within 1 hour after the spraying.
   
  PERMANENCE
. Perfumes should be sprayed to body parts with high body temperature for permanence scent.
. Those parts are the articulations of our body such as wrists, ear-backs, kneecaps and necks.
   
  SEASONAL FACTORS
. Light fragrances such as fresh, aquatic, ozone and floral scents should be selected in the summer.
. In winter, strong fragrances such as spicy, oriental or tree scents may be preferred.
   
  SKIN - RELATED DIFFERENCES
. Perfume permanence changes from one skin type to another.
. Dark color skins are generally oily and the perfume volatiles harder since the oily layer retains the essence oil within the perfume.
. On light color skins, since the oily layer is thinner, the essence molecules cannot be retained and volatile.
. A recently conducted research shows that scents are more permanent on rough skin parts relatively to the smooth parts.


 
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